To effectively debut the new 2024 FXR Pro Fish collection, their team sought a diverse array of branded entertainment assets. Given the extensive range of products within this collection, our task was to create enduring pieces capable of sustaining their marketing efforts throughout the year. This encompassed crafting an expansive photo catalog, producing multiple television commercials, developing informative product videos, and crafting a compelling branded documentary. The objective was to elevate their brand identity with a polished, high-production aesthetic, while simultaneously making a significant impact within the fishing industry.